Thursday, November 28, 2019

How I got my testimonials

I'm asked all the time HOW I got a video testimonial from Russell Brunson?
And the answer is a multi-step process....
The first step is to do something that is testimonial worthy.
You need to get RESULTS!
Results trump absolutely everything.
Like my grandma used to say "the proof is in the pudding".
If you can results, the testimonials come easy.
But getting testimonials from a "celebrity" requires a few steps AFTER you prove yourself with results.
If you listen to my testimonial from Russell, you'll hear he starts the video by stating that I was a student of his and we'd been working together for some time.
You see, by Russell saying how great I am, he's really saying how great he is, because he taught me!
So you need to be prepared to stroke an ego or two to get those high profile testimonials.
The second thing I did, both with Russell Brunson and Todd Brown, is I leveraged "Reciprocity".
This is a "law" Dr. Cialdini talks about in his book Influence.
Basically that law says "if I do something for you, your subconscious will want to return the act in kind".
So when Russell flew me out to Boise to record a video testimonial for him, as soon as I stepped away from the camera, I asked if he'd record a testimonial for me.
Given the "law" of reciprocity and the "law" of commitment and consistency, there was no way Russell could have possibly said "No".
How does "Commitment and Consistency" fit in?
Russell invited me to Boise because of the amazing results I had achieved for my clients and myself. He said he thought I was an awesome marketer (because of the training he had passed onto me).
So #1, Russell said I was an awesome marketer and #2 I just had, seconds before, recorded a testimonial for him.
So he'd look like a pretty big jerk if he refused.
Similarly, I asked Todd Brown for a testimonial as I was stepping away from the camera after recording a testimonial for him.
And when it comes to Survivorman.... while he might literally have died if it wasn't for me!
So he definitely owed me there.
Reciprocity baby!
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How I got my testimonials

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