Thursday, November 28, 2019

How I got my testimonials

I'm asked all the time HOW I got a video testimonial from Russell Brunson?
And the answer is a multi-step process....
The first step is to do something that is testimonial worthy.
You need to get RESULTS!
Results trump absolutely everything.
Like my grandma used to say "the proof is in the pudding".
If you can results, the testimonials come easy.
But getting testimonials from a "celebrity" requires a few steps AFTER you prove yourself with results.
If you listen to my testimonial from Russell, you'll hear he starts the video by stating that I was a student of his and we'd been working together for some time.
You see, by Russell saying how great I am, he's really saying how great he is, because he taught me!
So you need to be prepared to stroke an ego or two to get those high profile testimonials.
The second thing I did, both with Russell Brunson and Todd Brown, is I leveraged "Reciprocity".
This is a "law" Dr. Cialdini talks about in his book Influence.
Basically that law says "if I do something for you, your subconscious will want to return the act in kind".
So when Russell flew me out to Boise to record a video testimonial for him, as soon as I stepped away from the camera, I asked if he'd record a testimonial for me.
Given the "law" of reciprocity and the "law" of commitment and consistency, there was no way Russell could have possibly said "No".
How does "Commitment and Consistency" fit in?
Russell invited me to Boise because of the amazing results I had achieved for my clients and myself. He said he thought I was an awesome marketer (because of the training he had passed onto me).
So #1, Russell said I was an awesome marketer and #2 I just had, seconds before, recorded a testimonial for him.
So he'd look like a pretty big jerk if he refused.
Similarly, I asked Todd Brown for a testimonial as I was stepping away from the camera after recording a testimonial for him.
And when it comes to Survivorman.... while he might literally have died if it wasn't for me!
So he definitely owed me there.
Reciprocity baby!
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How I got my testimonials

legit business

Here's the deal....
If you are serious about making money online there is no "secret".
All you need to do is:
a) have a legitimate product or service that is in demand and can create a transformation that people will pay money for.
b) treat your business like a legitimate business, and not a hobby or a lottery "scratcher"
c) develop an Empathic Marketing Strategy (EMS) to promote your product or service
d) implement EMS using a variety of online tools
THAT is what you need to do and THAT is what every successful online marketer has done.
If you don't have a product/service capable of creating a transformation....
If you don't want to treat your business as a real business....
If you just want to jump from shiny object and empty promise to make quick overnight riches.....
Then I recommend you stop wasting your time and money and keep to buying gas station lottery scratchers.
And I'm being serious.
At least with lottery scratchers, you are investing in something and taking action.
Sure your odds might be one in a million, but at least you have a chance, regardless of how slim.
But if you just keep typing "Info Please" in those ridiculous empty Facebook posts...
If just keep hoping and dreaming that someday you'll come across a real live unicorn in your Facebook feed who will legitimately share the secret of how to make $10k/day with no product, no service, no website and no traffic.....
Well... that brings me back to why you have a better chance with the lottery scratchers. Unicorns aren't real.
Now, if you do have a legitimate product or service that you know can and will help people, but you don't know how to market it...
Then I have an Empathic Marketing Strategy Masterclass that I know can help you achieve the success you're looking for.
But be forewarned, you won't find any "unicorn magic" in this Masterclass, all you'll find is how to design and implement a strategy that will Capture the Hearts and Convince the Minds of your audience in a way that will ensure they relate and respond to you.
It's not "hard", but it will take a bit of consistent effort on your part.
I guarantee this path to success is more direct and quicker than unicorn hunting.


legit business