Wednesday, October 2, 2019

Your Audience Level of Awareness is Crucial to Crafting Your Message

https://www.themarketingmedic.ca/MasterclassReplayRegistration



If you own or are starting a business, I hope that at a minimum you've identified your "Client Avatar".



The Client Avatar identifies the age range, gender, geographic location, where they hangout, who they follow....



This is all super important stuff when it comes to targeting for Google or Facebook ads.



But it doesn't really get you inside the head of your Ideal Buyer Profile.



The Client Avatar doesn't go deep into your audience's pain points.



It doesn't help you understand where they fall on the Level of Awareness pyramid.



Are your prospects "problem aware", "solution aware"? Are they "most aware"?



These are the things you need to understand, because without understanding where their Level of Awareness resides, you can't know how much education and "warming up" they need before they pull out their wallets and buy what you're selling.



In my upcoming Masterclass, I'm going to explain exactly how to identify where your audience is on the Level of Awareness pyramid.



And once you know that, I'll explain what you need to do with that information.



I'll also be discussing the other 4 pillars of the Emapthic Marketing Strategy.



Your Audience Level of Awareness is Crucial to Crafting Your Message

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