Wednesday, October 2, 2019

Don't launch your campaign until you can answer this question

https://www.themarketingmedic.ca/MasterclassReplayRegistration



Every purchase you have ever made in your life, you made because there was something you BELIEVED that purchase would provide.



You bought gas for your car because you believed that fuel would allow your car to get you from Point A to Point B.



You bought that cupcake because you believed it would taste good and maybe stop your stomach from rumbling.



What does your audience have to believe before they pull out their wallets and purchase from you?



And have you done everything necessary to support that belief?



If you want to know more about what is necessary to do  BEFORE you spend a minute or a dime building ANYTHING online, then be sure to check out my ONE THING Masterclass.



Before you build your funnel, create an ad, post any online content you  should have an Empathic Marketing Strategy to ensure your message creates curiosity and an audience that will know, like, trust and BUY from you!



You can learn exactly how to do this on my upcoming Masterclass.



https://www.themarketingmedic.ca/MasterclassReplayRegistration



Don't launch your campaign until you can answer this question

Your Audience Level of Awareness is Crucial to Crafting Your Message

https://www.themarketingmedic.ca/MasterclassReplayRegistration



If you own or are starting a business, I hope that at a minimum you've identified your "Client Avatar".



The Client Avatar identifies the age range, gender, geographic location, where they hangout, who they follow....



This is all super important stuff when it comes to targeting for Google or Facebook ads.



But it doesn't really get you inside the head of your Ideal Buyer Profile.



The Client Avatar doesn't go deep into your audience's pain points.



It doesn't help you understand where they fall on the Level of Awareness pyramid.



Are your prospects "problem aware", "solution aware"? Are they "most aware"?



These are the things you need to understand, because without understanding where their Level of Awareness resides, you can't know how much education and "warming up" they need before they pull out their wallets and buy what you're selling.



In my upcoming Masterclass, I'm going to explain exactly how to identify where your audience is on the Level of Awareness pyramid.



And once you know that, I'll explain what you need to do with that information.



I'll also be discussing the other 4 pillars of the Emapthic Marketing Strategy.



Your Audience Level of Awareness is Crucial to Crafting Your Message

Go BIG with Your Offer - Or expect your campaign to fail!

https://www.themarketingmedic.ca/MasterclassReplayRegistration



99% of funnels fail because they have a weak offer.



Now this doesn't mean the product or service is weak.



Because that's the thing, your product or service is NOT your Offer.



That's just one component of it.



Your offer is the entire package that you are ..... well.... offering!



Are there payment terms with your offer?



"Don't  pay for 30 days".



"3 equal payments"



Is the buyer assuming any risk purchasing from you?



What are your guarantees?



Do you have a 30 Day "No Questions Asked" Guarantee?



Do you go even further with a 90 Day "Conditional" Guarantee?



Are there any "Bonuses" that accompany your offer?



It's all about how you package your offer.



Would you rather buy 2 cookies for 99 cents, or would you rather "Buy 1 - Get 1 FREE" for 99 cents?



And you can't just have all these add-ons that accompany your product or service, you've got to talk about them and sell them just as hard as the core product.



If you want to learn more about Offers, as well as the other 4 Pillars of an Empathic Marketing Strategy, then be sure to hop on my next "One Thing" Masterclass.



Here's the link: https://www.themarketingmedic.ca/MasterclassReplayRegistration



Go BIG with Your Offer - Or expect your campaign to fail!

ONE THING you must do before anything online to grow your business

https://www.themarketingmedic.ca/MasterclassReplayRegistration



In th early days of the California Gold Rush, you could head to California with just a pickaxe and a shovel and you'd clean up.



Gold was lying around for the taking.



It's the same for online marketing. Seven years ago if you went online with a Facebook ad and a funnel, you'd probably make bank!



But if you arrived in California at the end of the Gold Rush with just the basic tools.... well, you'd be lucky to leave with a shirt on your back.



And that's where we are online today. A Facebook ad and a funnel are just the most basic of tools.



And if you try running a Facebook ad to a funnel without taking the time to empathize and understand your audience...



If you don't start out by developing a STRATEGY that will create and audience that knows, likes and trusts you...



Then NOBODY is going to buy from you and you are likely to lose your shirt as well.



If you want to learn how to create an Empathic Marketing Strategy that nurtures an audience to know, like and trust you, then be sure to check out my "One Thing" Masterclass.



If you want somebody to BUY from you, then you need to do the work and ensure they know, like and trust you first.



ONE THING you must do before anything online to grow your business