YouTube or Facebook Ads? Which are better?

Trying to decide the best advertising platform for your business?



In this video I explain why the platform you choose depends on the Level of Awareness of your audience.



YouTube or Facebook Ads? Which are better?

Commitment And Consistency

If you want to make more sales get your prospect to commit to the concept of your offer first, before asking them to commit to purchase.



Commitment And Consistency

Reciprocity - Give And Ye Shall Receive

This is a big part of an Empathic Marketing Strategy.



Instead of forcing a sale on a cold audience, do something for them first.



"Give and ye shall receive."



The Law of Reciprocity is strong!



Reciprocity - Give And Ye Shall Receive

Perceptual Contrast - Why you should go to the Extreme to make a sale

If you have a funnel that is underperforming or maybe not performing at all....



Maybe you want to build it 180 degrees OPPOSITE to the way it's built now!



Perceptual Contrast - Why you should go to the Extreme to make a sale

How to Influence and Use Psychological Triggers to Make More Online Sales

Want to make more sales online?



Then start influencing your prospects by leveraging their psychological triggers!



How to Influence and Use Psychological Triggers to Make More Online Sales