Wednesday, August 28, 2019

YouTube or Facebook Ads? Which are better?

Trying to decide the best advertising platform for your business?



In this video I explain why the platform you choose depends on the Level of Awareness of your audience.



YouTube or Facebook Ads? Which are better?

Friday, August 23, 2019

Reciprocity - Give And Ye Shall Receive

This is a big part of an Empathic Marketing Strategy.



Instead of forcing a sale on a cold audience, do something for them first.



"Give and ye shall receive."



The Law of Reciprocity is strong!



Reciprocity - Give And Ye Shall Receive

Wednesday, August 21, 2019

Perceptual Contrast - Why you should go to the Extreme to make a sale

If you have a funnel that is underperforming or maybe not performing at all....



Maybe you want to build it 180 degrees OPPOSITE to the way it's built now!



Perceptual Contrast - Why you should go to the Extreme to make a sale