Thursday, November 28, 2019

How I got my testimonials

I'm asked all the time HOW I got a video testimonial from Russell Brunson?
And the answer is a multi-step process....
The first step is to do something that is testimonial worthy.
You need to get RESULTS!
Results trump absolutely everything.
Like my grandma used to say "the proof is in the pudding".
If you can results, the testimonials come easy.
But getting testimonials from a "celebrity" requires a few steps AFTER you prove yourself with results.
If you listen to my testimonial from Russell, you'll hear he starts the video by stating that I was a student of his and we'd been working together for some time.
You see, by Russell saying how great I am, he's really saying how great he is, because he taught me!
So you need to be prepared to stroke an ego or two to get those high profile testimonials.
The second thing I did, both with Russell Brunson and Todd Brown, is I leveraged "Reciprocity".
This is a "law" Dr. Cialdini talks about in his book Influence.
Basically that law says "if I do something for you, your subconscious will want to return the act in kind".
So when Russell flew me out to Boise to record a video testimonial for him, as soon as I stepped away from the camera, I asked if he'd record a testimonial for me.
Given the "law" of reciprocity and the "law" of commitment and consistency, there was no way Russell could have possibly said "No".
How does "Commitment and Consistency" fit in?
Russell invited me to Boise because of the amazing results I had achieved for my clients and myself. He said he thought I was an awesome marketer (because of the training he had passed onto me).
So #1, Russell said I was an awesome marketer and #2 I just had, seconds before, recorded a testimonial for him.
So he'd look like a pretty big jerk if he refused.
Similarly, I asked Todd Brown for a testimonial as I was stepping away from the camera after recording a testimonial for him.
And when it comes to Survivorman.... while he might literally have died if it wasn't for me!
So he definitely owed me there.
Reciprocity baby!
1.00



How I got my testimonials

legit business

Here's the deal....
If you are serious about making money online there is no "secret".
All you need to do is:
a) have a legitimate product or service that is in demand and can create a transformation that people will pay money for.
b) treat your business like a legitimate business, and not a hobby or a lottery "scratcher"
c) develop an Empathic Marketing Strategy (EMS) to promote your product or service
d) implement EMS using a variety of online tools
THAT is what you need to do and THAT is what every successful online marketer has done.
If you don't have a product/service capable of creating a transformation....
If you don't want to treat your business as a real business....
If you just want to jump from shiny object and empty promise to make quick overnight riches.....
Then I recommend you stop wasting your time and money and keep to buying gas station lottery scratchers.
And I'm being serious.
At least with lottery scratchers, you are investing in something and taking action.
Sure your odds might be one in a million, but at least you have a chance, regardless of how slim.
But if you just keep typing "Info Please" in those ridiculous empty Facebook posts...
If just keep hoping and dreaming that someday you'll come across a real live unicorn in your Facebook feed who will legitimately share the secret of how to make $10k/day with no product, no service, no website and no traffic.....
Well... that brings me back to why you have a better chance with the lottery scratchers. Unicorns aren't real.
Now, if you do have a legitimate product or service that you know can and will help people, but you don't know how to market it...
Then I have an Empathic Marketing Strategy Masterclass that I know can help you achieve the success you're looking for.
But be forewarned, you won't find any "unicorn magic" in this Masterclass, all you'll find is how to design and implement a strategy that will Capture the Hearts and Convince the Minds of your audience in a way that will ensure they relate and respond to you.
It's not "hard", but it will take a bit of consistent effort on your part.
I guarantee this path to success is more direct and quicker than unicorn hunting.


legit business

Wednesday, October 2, 2019

Don't launch your campaign until you can answer this question

https://www.themarketingmedic.ca/MasterclassReplayRegistration



Every purchase you have ever made in your life, you made because there was something you BELIEVED that purchase would provide.



You bought gas for your car because you believed that fuel would allow your car to get you from Point A to Point B.



You bought that cupcake because you believed it would taste good and maybe stop your stomach from rumbling.



What does your audience have to believe before they pull out their wallets and purchase from you?



And have you done everything necessary to support that belief?



If you want to know more about what is necessary to do  BEFORE you spend a minute or a dime building ANYTHING online, then be sure to check out my ONE THING Masterclass.



Before you build your funnel, create an ad, post any online content you  should have an Empathic Marketing Strategy to ensure your message creates curiosity and an audience that will know, like, trust and BUY from you!



You can learn exactly how to do this on my upcoming Masterclass.



https://www.themarketingmedic.ca/MasterclassReplayRegistration



Don't launch your campaign until you can answer this question

Your Audience Level of Awareness is Crucial to Crafting Your Message

https://www.themarketingmedic.ca/MasterclassReplayRegistration



If you own or are starting a business, I hope that at a minimum you've identified your "Client Avatar".



The Client Avatar identifies the age range, gender, geographic location, where they hangout, who they follow....



This is all super important stuff when it comes to targeting for Google or Facebook ads.



But it doesn't really get you inside the head of your Ideal Buyer Profile.



The Client Avatar doesn't go deep into your audience's pain points.



It doesn't help you understand where they fall on the Level of Awareness pyramid.



Are your prospects "problem aware", "solution aware"? Are they "most aware"?



These are the things you need to understand, because without understanding where their Level of Awareness resides, you can't know how much education and "warming up" they need before they pull out their wallets and buy what you're selling.



In my upcoming Masterclass, I'm going to explain exactly how to identify where your audience is on the Level of Awareness pyramid.



And once you know that, I'll explain what you need to do with that information.



I'll also be discussing the other 4 pillars of the Emapthic Marketing Strategy.



Your Audience Level of Awareness is Crucial to Crafting Your Message

Go BIG with Your Offer - Or expect your campaign to fail!

https://www.themarketingmedic.ca/MasterclassReplayRegistration



99% of funnels fail because they have a weak offer.



Now this doesn't mean the product or service is weak.



Because that's the thing, your product or service is NOT your Offer.



That's just one component of it.



Your offer is the entire package that you are ..... well.... offering!



Are there payment terms with your offer?



"Don't  pay for 30 days".



"3 equal payments"



Is the buyer assuming any risk purchasing from you?



What are your guarantees?



Do you have a 30 Day "No Questions Asked" Guarantee?



Do you go even further with a 90 Day "Conditional" Guarantee?



Are there any "Bonuses" that accompany your offer?



It's all about how you package your offer.



Would you rather buy 2 cookies for 99 cents, or would you rather "Buy 1 - Get 1 FREE" for 99 cents?



And you can't just have all these add-ons that accompany your product or service, you've got to talk about them and sell them just as hard as the core product.



If you want to learn more about Offers, as well as the other 4 Pillars of an Empathic Marketing Strategy, then be sure to hop on my next "One Thing" Masterclass.



Here's the link: https://www.themarketingmedic.ca/MasterclassReplayRegistration



Go BIG with Your Offer - Or expect your campaign to fail!

ONE THING you must do before anything online to grow your business

https://www.themarketingmedic.ca/MasterclassReplayRegistration



In th early days of the California Gold Rush, you could head to California with just a pickaxe and a shovel and you'd clean up.



Gold was lying around for the taking.



It's the same for online marketing. Seven years ago if you went online with a Facebook ad and a funnel, you'd probably make bank!



But if you arrived in California at the end of the Gold Rush with just the basic tools.... well, you'd be lucky to leave with a shirt on your back.



And that's where we are online today. A Facebook ad and a funnel are just the most basic of tools.



And if you try running a Facebook ad to a funnel without taking the time to empathize and understand your audience...



If you don't start out by developing a STRATEGY that will create and audience that knows, likes and trusts you...



Then NOBODY is going to buy from you and you are likely to lose your shirt as well.



If you want to learn how to create an Empathic Marketing Strategy that nurtures an audience to know, like and trust you, then be sure to check out my "One Thing" Masterclass.



If you want somebody to BUY from you, then you need to do the work and ensure they know, like and trust you first.



ONE THING you must do before anything online to grow your business

Wednesday, August 28, 2019

YouTube or Facebook Ads? Which are better?

Trying to decide the best advertising platform for your business?



In this video I explain why the platform you choose depends on the Level of Awareness of your audience.



YouTube or Facebook Ads? Which are better?

Friday, August 23, 2019

Reciprocity - Give And Ye Shall Receive

This is a big part of an Empathic Marketing Strategy.



Instead of forcing a sale on a cold audience, do something for them first.



"Give and ye shall receive."



The Law of Reciprocity is strong!



Reciprocity - Give And Ye Shall Receive

Wednesday, August 21, 2019

Perceptual Contrast - Why you should go to the Extreme to make a sale

If you have a funnel that is underperforming or maybe not performing at all....



Maybe you want to build it 180 degrees OPPOSITE to the way it's built now!



Perceptual Contrast - Why you should go to the Extreme to make a sale

Thursday, July 18, 2019

Russell Brunson Endorsement for Mike Caldwell, the Marketing Medic

Russell Brunson Endorsement for Mike Caldwell, the Marketing Medic





https://marketingmedic.ca/



Watch Russell Brunson review Mike Caldwell, one of the original Clickfunnels Certified Consultants?



In a nutshell, if you want someone to help you grow your business, build a lead generation funnel and drive traffic to it, then you need look no further than Mike, the Marketing Medic.

Wednesday, July 17, 2019

How to make an online income starting with almost nothing!

How to make an online income starting with almost nothing!

The FASTEST Way to NEVER Make an Online Sale

The FASTEST Way to NEVER Make an Online Sale





https://marketingmedic.ca/empathic-enroll



Hey Mike, the Marketing Medic here, and you know what the fastest way is to never make an online sale? Well, it's to try to make that sale online super fast. You know, I know that sounds counterintuitive, but it's not. Think about anything that you try to rush through. Anything that you try to do super fast, you always make mistakes. You always fall down, you always stumble, and things don't work if you try to rush it. What you need to do, if you want to really craft an online business, if you really want to escape your job, if you're really wanting to have financial freedom then you need to set up a plan, you need to have a strategy, and what worked for me was using an Empathic Marketing Strategy. You need to identify your Ideal Buyer Profile. You need to craft your Have to Have it Hook.

You need to craft your Big Differentiator. You need to create an Offer that is just a no brainer. There's no way anybody can say no to it. You have to have that Proof Platform so people trust you and understand why they should invest in you and your products and services. That's what you need to do. But then the next step from there is to actually follow through. The students I work with, they either had or they have two problems and those problems are: One, they don't have the strategy, they're just trying to, you know, find some sort of product, find some sort of service, throw it online, throw themselves in with all the other noise online that's getting ignored and they don't have the strategy. Right? And so that's the first problem. The second problem is then once they get the strategy, they don't follow through.

So many times, I see so many businesses, I see so many people, I see so many entrepreneurs, they get 80 percent of the way there. And then what? SQUIRREL! you know, they see a shiny object and they switched paths. They switched lanes, they were so close and so what they need is they need accountability. They need a coach. They need somebody to guide them and show them some tough love from time to time to say, "listen, what are you doing? What are you doing? You are so close. Why did you change gears?" Right? They need to have the follow through. I've been telling you all this stuff, all these things you need to do, but what you may need to do now is you may need to invest in yourself. You made need to dive deep into an Empathic Marketing Strategy, and I have the Empathic Marketing Technician online course so you can sign up for that course.

And the cool thing is that the course comes with the accountability, it comes with the coaching. It comes with additional training to make sure that you know exactly what you're doing. You're doing it the right way, you're implementing the right steps, you're doing everything you need to do to have online success. So listen, if you don't want to stay where you are, if you want to stop, changing lanes, changing gears, changing ideas, changing concepts, never finishing anything... Then I strongly encourage you to look at the Empathic Marketing Technician online course. There's a link somewhere on this page. Click on that, check that out, and if you have any questions, send me an email and I'll help you out any way I possibly can because that's what I do. All right, Mike, the Marketing Medic in snow heading indoors. All right. Hopefully I'll get an email from you and we can chat or I'll see you in the membership course even better.

Monday, July 15, 2019

Free Digital Marketing Training Courses - Online Marketing Training

Free Digital Marketing Training Courses - Online Marketing Training



Have you subscribed to the Marketing Medic's Youtube Channel yet?
If want to learn the most up-to-date marketing strategies, then this channel is the place to do it!

Sunday, July 14, 2019

Russell Brunson Explains Clickfunnels versus BuilderAll 3.0: Which is better CF vs BA?

Russell Brunson Explains Clickfunnels versus BuilderAll 3.0: Which is better CF vs BA?




Russell Brunson Explains Difference Between Clickfunnels and BuilderAll







https://www.thebamm.com



Clickfunnels versus BuilderAll. With BuilderAll 3.0, this question is now even more pertinent.



When BuilderAll first launched a few years ago, admittedly it had some bugs. But with BuiIderAll 3.0, the bugs are gone and Builderall has become an legitimate player in the game.



Last year, BuilderAll was excelled at website, website design and blogs. But now....



BuilderAll has added feature called Canvas that is an all-in-one blueprint and builder for the creation of marketing funnels and sales funnels.



And MailingBoss..... the BuilderAll email autoresponder.... last week I sent out an email blast to 987 recipients and it churned out 51% open rate.



BuilderAll DELIVERS!



In this video Russell Brunson explains his frustrations with people not using his platform properly and also with the people who complain that Clickfunnels costs too much.



In contrast, BuilderAll chooses to work with anyone who would like an internet presence. The platform can currently be purchased for $29.99/mth and if any bugs are found in it, BuilderAll wants to know right away so they can be fixed.

Friday, July 12, 2019

How to Cut Your FB Ad Spend in Half and Target an Even Better Audience

How to Cut Your FB Ad Spend in Half and Target an Even Better Audience



One of the biggest factors determining your Facebook Ad success or failure is your targeting.



You have 2 options:



1) You can target super broad, get your ad out to millions of people for pennies per impression.



But with this option, the odds of generating conversions, leads or sales are mighty low.



or



2) You can hyper target your audience, greatly increasing your odds of conversions, optins, leads and sales...



But Facebook is going to make you PAY for level of targeting.



Facebook ad costs are continuously on the rise, and it's getting tougher and tougher for marketers to turn a profit.



There has to be a better way!



And luckily there is.



There is a strategy whereby you can hyper target your audience (and pay the price....).



But once you've had enough engagements and conversions, you can delete that hyper-"priced" audience and start targeting audience this is not only higher in quality but will actually cost you LESS to get in front of.



If you're interested in paying as little as possible for high quality traffic on Facebook then I highly recommend you watch this video as I take you through the process step by step.

How to Get Your Facebook Ads Approved and Protect Your Account from Shutdown!

How to Get Your Facebook Ads Approved and Protect Your Account from Shutdown!



https://youtu.be/_MduARLObrE



Every day I hear horror stories of Facebook advertisers having their ads disapproved or worse yet, their accounts shut down.



Personally I have been running ads for 6 years and have never had an account shut down AND I'd estimate over 90% of my ads get approved first try.



And YES, my ads convert. You don't need to rely on non-compliant Facebook tactics to make sales.



You just have to understand where Facebook is coming from.



Once you can get in their heads and understand their mission, then getting your ads approved and keeping your account safe is easy.



But it even gets better than that!



If you run the type of ads that Facebook wants you to, do you know what they do???



They charge you LESS for 1,000 impressions!



They charge you LESS for engagements!



They charge you LESS clicks!



If want to know the "secret" trick to getting on Facebook's good side.



"Secret" is in quotations, because it isn't a secret at all. Facebook literally tells you ALL THE TIME what they want.



But if you want to hear it from me.... then watch the video and take action.

Thursday, July 11, 2019

Why is everyone overlooking this Facebook Audience Targeting Strategy?

Why is everyone overlooking this Facebook Audience Targeting Strategy?


Facebook is much like Santa, it knows when you are sleeping, it knows when you're awake, it knows when you've been bad or good.... there's not much it doesn't know about you. And that is AWESOME for advertisers as it lets up hyper target our audience with our ads. If you don't get your audience targeting right on Facebook, you may very likely lose your shirt! And here's the thing.... 99% of advertisers are only using the detailed targeting Facebook provides to 50% of its potential. If you want to join the 1%, watch the video and hear what you're missing. This is one of those things that once you know it, you'll be asking yourself "why didn't I think of that?" This one little trick is going to prove to be a quantum leap when it comes to your Facebook Audience Targeting.





Free Facebook Traffic or Paid Facebook Traffic - Which is better?

Free Facebook Traffic or Paid Facebook Traffic - Which is better?





Free Facebook Traffic and Paid Facebook Traffic each have their own Pros and Cons...



As if online marketing wasn't hard enough!



But do you know what I love about Free Facebook traffic?



It's FREE!



You know what I love about Paid Facebook traffic?



No, I certainly don't love that I have to pay for it.



But I love how I'm able to hyper-target my audience.



If you want to know the other pros and cons and which source I ultimately choose, you just need to watch the video!