Thursday, June 21, 2018

Three secrets that dispel the myth that three secrets even exist

The focus of today's topic are the three secrets that dispel the myth that three secrets even exist! Let me explain. I'm sure we've all seen the funnels, or the landing page, or the webinars that have these “three secrets”.
If you just knew these three secrets then all of your problems be washed away and all of your solutions would be handed to you.

You'd be on Easy Street with the keys to the kingdom firmly in your grasp. That is what the three secrets promised to deliver. But I think deep down we all know that in order to succeed in business, in order to succeed with an online business, that in order to succeed in sports, and health, and fitness, and in relationships you need to do some work. There aren't just three secrets that are going to turn the key for you and magically open the doors. OK, I think we know that but isn't it great to just believe and have that hope that if we just knew those three things every problem would be solved.
Well let me show you my “three secrets”. And they're not secrets but I think they may enlighten some things for you. So I'm the Marketing Medic…
My primary emphasis is on strategy.
Having a solid marketing strategy. What does that mean?  That means that you have a big idea, you have something that sets you apart from the competition. You have something that is bigger than life, that really gets some curiosity going and captures the mind. It's seduces the heart. It's intellectually compelling. It's emotionally intriguing. This is your big idea.  And within that big idea you have a unique mechanism. You have something that the competition can't offer. You have something that can't be google searched.
You have something that is unique to you, that when applied will solve your avatar's problem. That's another part of the marketing, understanding who your avatar is. You need to know who they are, so you know what they want to hear, so you know what you have to say. . You need a big idea. You need to know your avatar. You need your unique mechanism. Most importantly you need an offer.
You need an offer that is almost too good to be true, something that they would feel complete like complete fools for turning down. You need a solid offer. But you know what happens if something looks to be too good to be true… Well, sometimes it is. That might scare people and that’s why you need a platform. You need to meet those false beliefs and you need to address them up front. So people will understand why this offer is as good as it is and why you can offer it.
So that's the marketing that I've talked in my other blog entries.
But in recent months I've become aware that regardless of how strong your marketing is, and especially if you're doing it within a funnel, then there's a lot of online skepticism and it's growing every day.  There are just too many bad funnels out there.
I saw a funnel the other day that the marketing message was basically “buy my stuff because I'm selling it”. That that was the extent of the marketing message “buy it because I'm selling it”. They didn't put any more work into it than that.
One: that goes strongly against my marketing strategy.
Two: because there's so many funnels with offers like that out there, there is a lot of skepticism now in the world and the online world especially. And so you need credibility. You need to have that online credibility. And that's why I created the Credibility Accelerator Vortex .

You need to put the work in online so that you can gain that credibility. You don’t want your offer to have people believing that you're a fly by night scam artist but instead you're somebody with staying power. And that you're somebody they can trust.

So you need a strong marketing message and then you also need to have that credibility. If you have those two things then you should be off to the races...
But I promised you three secrets. And this third secret is actually probably the biggest one.
I know this because I coach a bunch of people and I am coached so I'm in Mastermind groups. And you know it's funny because within my students, and within the people who I mastermind with, there are some very smart people in those groups. They know their stuff but they're really not having the success of some of the other people I see out there who really don't seem to really know all that much but they're just crushing it.
What's the difference between the people who know stuff and aren't succeeding and the people that don't know stuff and are succeeding?
Well the difference is the gap between knowing and doing.  So many of us focused so much on knowing that we learn, and we learn, and we learn, and we learn, and then we go we learn some more. And we don't do!
There's a gap between knowing and doing.
And those guys that don't really know very much but are succeeding like crazy, it's because they are DOING. It's not because they're “knowing”, it's because they're doing.
You know what I hate to say this but it's true. You could know how to put together the strongest funnel in the world, with the best big idea, with the most amazing unique mechanism, and an offer that just cannot be refused...
And you know what? That would be crushed by somebody who doesn't have half the marketing chops that you do.
How could it be crushed?
It could be crushed because that person who doesn't have half the marking chops you do will actually go out and launch his funnel. It might be a crappy funnel but a crappy funnel converts so much better than the funnel that has never launched.
So there's there are three components to online success. I'm not going to call secrets, there's three “components” to online success.
One: you need to have a marketing strategy. You need to have the chops when it comes to marketing.
Two: you need credibility. Why should people trust you? The more people know, like and trust you, the more sales you have.
But this is the part I hate... I hate to admit the most important thing is not marketing or credibility.
It’s Number 3: It's bridging that gap between knowing and doing. It's your MINDSET.
Just get out there and start applying what you already know. Put that to the test and then see how it how it performs, see how it converts. And then once you have that information, then you can understand where you should look to “know” something more, to make improvements, to optimize, to get your results to become even better. So there you have it. Those are my three secrets, but again they're not really “secrets”.
These are three components for online success.
You need marking strategy.
You need credibility.
And you need mindset.
So which should you work on first?
You should work on them all. You should spend a little bit of time each day working on learning marketing, on building your credibility, and within yourself creating the mindset so that you'll bridge that gap between knowing and doing.
And if you start doing those three things consistently every day, and again that comes back to mindset, I guarantee without a doubt that you're going to see your success just rise and rise and rise exponentially.

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