Monday, May 28, 2018

Customer Level of Awareness

When addressing prospects it's important to first understand their Level of Awareness when it comes to the problem they are experiencing and the solution your product or service provides.

Is your prospect:

1) Unaware (they don't even realize they are experiencing a problem)
2) Problem aware (they know a problem exists, but they have no idea about potential solutions)
3) Solution aware (they know they have a problem, and they know there are solutions, they just don't know which solution is best)
4) Product aware (Apple users are the most product aware consumers on the planet)

In the video I give more complete examples and ways to utilize your prospect's Level of Awareness in your Empathic Marketing Strategy.

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