Friday, September 14, 2018

Optimize your landing page in less than 2 minutes - no sunglasses required

Is your website or landing page not performing like you wish it would?

Are you not getting the conversions you expected?

Would you like to optimize your landing page in less than 2 minutes?

In this video I show you one futuristic "trick" that will enable you to immediately see what your page is missing.

You won't need to download any pdf. 

You won't need to learn the latest "3 secrets".

You won't have to sit through a 2-hour long webinar...

Nope, with this one trick, you'll see what is wrong with your page immediately.

You'll have to watch the video to learn this one trick.

And I recommend you not wear your sunglasses if you want to achieve the full effect!

Wednesday, September 12, 2018

Listen to you intuition. Quit trying to force it. Save your time and money!

Have you ever heard that voice in the back of your brain saying "this isn't right?"

We've all heard and we've all ignored it.

Sometimes we get away with it, but most times it comes with a price.

You may lose money. You may lose time. You may lose face.

Last winter I cut down a basswood tree that I so wanted to be a maple tree when I went out to cut it up this summer.

I had just invested so much time in that tree and if it ended up being a basswood, then it would be worthless for heating my house.

So, despite how easy my chainsaw went through the wood and despite how white the wood was, I kept trying to convince myself that this log really was a maple.

Luckily I eventually accepted the truth and it only cost me 1 round trip of log delivery.

What have you tried to force in your business that in your heart you knew wasn't working or wasn't going to work?

 We've all worked hard on an offer or a product that we really wanted to work but sometimes the audience doesn't respond like we want it to.

And sometimes we just have to listen to that inner voice and move on before we waste too much time and lose too much.

Monday, September 10, 2018

Clear the trees to increase your online productivity

We are all sooooo busy.

But are we too busy to save time?

If you want to increase your productivity, maybe you need to take a break and get some systems in place that will save you time down the road.

I know for me, the hour it may have taken to clear a handful of trees from the sides of my trails will save me MANY hours, if not days over the next few years.

The payoff may even be bigger because the likelihood of me flipping my ATV has now been greatly decreased as well.

And the less time I spend in the hospital, or in my grave, is more time that can be sent in my forest or on my business!

What simple prep can you do that will help your productivity in the future?

Friday, September 7, 2018

Why driving to work with no pants is a bad entrepreneurial strategy!

Too many entrepreneurs have no plan, checklist, or executionable strategy for their business.

And if they do, it's usually short lived before they change tracks entirely.

As a firefighter everything task we encountered had a Standard Operating Procedure.

And that's why firefighters are as successful as they are.

How do you think your business would fare if it had an SOP to follow?

Tuesday, June 26, 2018

This one thing sells 100x better than any Apple product

Alright so today day what I want to talk about is something that sells a hundred times, a thousand times, a million times better than any Apple product.

Now you probably think I'm crazy, but I'm not, because we know Apple products sell like hotcakes but... The thing that sells more than Apple does is HOPE.

And so if you are trying to market something, if you're trying to sell something, then people aren't buying your product for your product…

They're buying your products for what they hope your product will provide. That's even true for Apple. People aren’t buying the iPhone X because they want a phone.
They’re buying the phone because they hope that they're going to be able to take some pictures. They hope that the facial recognition will be cool. They hope that their friends will be impressed that they have an iPhone X! That's why people buy stuff. It's because of the hope.

Now let me tell you about something that has sold more than anything else in the world and it's hope related. The thing has been sold to billions upon billions of people and I'm not exaggerating.
It’s religion.
Think about the reason most people believe in religion.  It's because they hope that there is something more.
It's based on faith and the hope is that we are in this world for a period of time. But we're hoping that there's more than just this earthly existence, regardless of the faith that you believe in. We hope that there is something after. We hope that there is a heaven. We hope that there's reincarnation.  We hope that there is something after this life and it's because of that hope of something more that we have to have faith.
Now think about it if religion just as it is but with a slight modification...
What if God or Buddha or Allah whoever said. “Everything stays the same. But sorry guys. But once you're dead you're dead. That's it that's over.”
I wonder how well religion would sell if that was the case? If there was no hope of anything more.
Okay, so there’s an example from religion, let’s look at politics now!
One of the reasons Trump won was because of the hope that he was offering.
“Let's make America great again”
There's a lot of hope in that statement.
There's the hope that if you elect Trump then America will be great again.
Hillary’s slogan was “I’m with her”…. Where’s the hope in that??? It's nowhere near as powerful as Let's Make America Great Again.
Past president’s (so the guys who won the election) also had strong slogans of hope. Obama was “Change we need.”
Change means hope. Change means things aren't going to be the same as they were. Things are going to be different. Things are going to be better.
So you have to keep that in mind when you're selling stuff. What do people hope to get from your product or service and how can you communicate that hope to them?
How can you communicate that their dream will come true?
So if you're selling a product or service you have to keep that in mind. You have to keep in mind that your clients aren't buying your product for your product. They're buying it for the hope that it will do something more.
For those of you who know Russell Brunson, I think you'll all agree he's one heck of a marketer.
What is Russell's slogan these days?
His slogan is “You're only one funnel away…” and then he leaves you hanging.
You're only one funnel away… which allows you to fill in the blank.  Which is genius. He did it on purpose. Maybe some of you have the goal of making a million dollars. Others of you may want to help a million people. Others may want to sell a million copies of their book…
So you’re “only one funnel away” from fulfilling your dream. There’s some pretty big hope in that statement!
This is why I say that as a marketer selling products you really have to focus on the hope of your product. But as a consumer you need to be careful, because in this case the reality is one funnel isn't going to cut it.
Maybe a very, very, very, small percentage of people might get lucky with one funnel. Russell loves to tell stories of how he was only one funnel away. He talks about how he had this huge company, and then he got into some trouble somehow, and he couldn't make payroll, and everything was going to hell on him….
So what did he do? He launched a funnel and that saved him.
That one funnel brought in hundreds of thousands of dollars and it saved everything. So he was only one funnel away…
But the thing you've got to keep in mind is that funnel was just one tactic in his overall strategy. He'd already been in the business for a long, long time. So he already had a list. He already had a reputation. He already had credibility.
So that “one funnel” did help him. And I'm not saying it didn't. But for most people who are just buying Clickfunnels, they need to consider more than just the hope of one funnel, they need to consider the reality of their situation.
“You’re only one funnel away” can be a little bit misleading for those just venturing online for their first time. Because if you don't have a list, if you don't have any marketing chops, if you don't have any credibility, if you don't have the right mindset… then that funnel isn't going to help you.
So what's the moral of this story? The moral of the story is if you're selling something you've got to sell the hope your product elicits.  But when you're buying something I want to be open to using your critical thinking skills.
I think deep down all of us know that if we want to succeed online it's going to take more than just ONE THING. Even if that one thing is a funnel!
I'm not saying you don't need a funnel, because you will need a funnel as part of all the things you need but a funnel on its own is unlikely to cut it.
But as a marketing tool, this one hope-building sentence is amazing. It's good because it leaves the door open for Russell to sell even more! Once he’s got you hooked on this hope, once you’re “all in”, now you’re in a position to do whatever it takes.
And here’s what happens with 90% of funnels. And that percentage is even higher with first time funnel builders… the funnel flops! It turns up great big donuts.
So what do you do? You go back to Russell and Clickfunnels and try to find out what went wrong?
Then suddenly it’s clear. Your funnel didn’t succeed because your copy wasn’t good enough.
So what do you do? You buy Funnel Scripts.
So now you’ve got great copy and an awesome email campaign, but your funnel is still not converting.
Your funnel may still suck, but your hope is still there. You still believe that you are only one funnel away.
So what do you do now??? You join Funnel University. THAT must be the missing link to your success. You just need to join Russell’s continuity program. Because if you start sending your hard earned money to Russell every single month, how can you possibly fail?
And that's the genius of “you're only one funnel away”. By keeping that hope within you, Russell can keep selling to you, and selling to you, and selling to you. So it's genius! It's genius from the seller's perspective but from a consumer's perspective it kind of sucks…
You got into the whole funnel game because you thought you were one funnel away. And in a week or two you were going to have to hire an accountant to count all your money. But the reality is you're spending way more than you’re earning.
So here's the thing people, like I said in my last blog post,  there's no 3 secrets that are going to open the castle for you. There's no one funnel that's going to bring you all the wealth that you ever desired. You have do the work and that's it. You do the work.

And there's three things that I keep talking about, that if you are consistent, things then you will get results. Now there's lots of moving parts that you have to stay on top of. And I’m not trying to paint these 3 things as 3 shortcut secrets. But these are the elements you need for online success.
I’ve even got a name for them now… “The MCM Blueprint”.
Now you may think that stands for “Mike Caldwell Marketing”. Yeah that’d be pretty cool. But it's not that.
First, it's Marketing. You need to know marketing strategy. You have to have marketing chops. 
Second is Credibility. If you want to succeed online people have to know, like and trust you.
And third is mindset. You can know everything there is to know about marketing. Everyone in the world can know, like and trust you. But if you don’t have the Mindset to take action, then you’re not going anywhere.
So I built out the marketing MCM Blueprint. Which stands for. Marketing, Credibility and Mindset. I think we all know deep down that those are the three things you need if you really want to succeed online.
But again hope is where it's at. Whether it's selling religion, or politics, or software or a new car… It doesn’t matter whatever you're selling. It's got to hope.
Time and again, since the dawn of time, we have seen hope sell. It’s the one thing in this world right now that can still outsell the latest iPhone release.

Thursday, June 21, 2018

Three secrets that dispel the myth that three secrets even exist

The focus of today's topic are the three secrets that dispel the myth that three secrets even exist! Let me explain. I'm sure we've all seen the funnels, or the landing page, or the webinars that have these “three secrets”.
If you just knew these three secrets then all of your problems be washed away and all of your solutions would be handed to you.

You'd be on Easy Street with the keys to the kingdom firmly in your grasp. That is what the three secrets promised to deliver. But I think deep down we all know that in order to succeed in business, in order to succeed with an online business, that in order to succeed in sports, and health, and fitness, and in relationships you need to do some work. There aren't just three secrets that are going to turn the key for you and magically open the doors. OK, I think we know that but isn't it great to just believe and have that hope that if we just knew those three things every problem would be solved.
Well let me show you my “three secrets”. And they're not secrets but I think they may enlighten some things for you. So I'm the Marketing Medic…
My primary emphasis is on strategy.
Having a solid marketing strategy. What does that mean?  That means that you have a big idea, you have something that sets you apart from the competition. You have something that is bigger than life, that really gets some curiosity going and captures the mind. It's seduces the heart. It's intellectually compelling. It's emotionally intriguing. This is your big idea.  And within that big idea you have a unique mechanism. You have something that the competition can't offer. You have something that can't be google searched.
You have something that is unique to you, that when applied will solve your avatar's problem. That's another part of the marketing, understanding who your avatar is. You need to know who they are, so you know what they want to hear, so you know what you have to say. . You need a big idea. You need to know your avatar. You need your unique mechanism. Most importantly you need an offer.
You need an offer that is almost too good to be true, something that they would feel complete like complete fools for turning down. You need a solid offer. But you know what happens if something looks to be too good to be true… Well, sometimes it is. That might scare people and that’s why you need a platform. You need to meet those false beliefs and you need to address them up front. So people will understand why this offer is as good as it is and why you can offer it.
So that's the marketing that I've talked in my other blog entries.
But in recent months I've become aware that regardless of how strong your marketing is, and especially if you're doing it within a funnel, then there's a lot of online skepticism and it's growing every day.  There are just too many bad funnels out there.
I saw a funnel the other day that the marketing message was basically “buy my stuff because I'm selling it”. That that was the extent of the marketing message “buy it because I'm selling it”. They didn't put any more work into it than that.
One: that goes strongly against my marketing strategy.
Two: because there's so many funnels with offers like that out there, there is a lot of skepticism now in the world and the online world especially. And so you need credibility. You need to have that online credibility. And that's why I created the Credibility Accelerator Vortex .

You need to put the work in online so that you can gain that credibility. You don’t want your offer to have people believing that you're a fly by night scam artist but instead you're somebody with staying power. And that you're somebody they can trust.

So you need a strong marketing message and then you also need to have that credibility. If you have those two things then you should be off to the races...
But I promised you three secrets. And this third secret is actually probably the biggest one.
I know this because I coach a bunch of people and I am coached so I'm in Mastermind groups. And you know it's funny because within my students, and within the people who I mastermind with, there are some very smart people in those groups. They know their stuff but they're really not having the success of some of the other people I see out there who really don't seem to really know all that much but they're just crushing it.
What's the difference between the people who know stuff and aren't succeeding and the people that don't know stuff and are succeeding?
Well the difference is the gap between knowing and doing.  So many of us focused so much on knowing that we learn, and we learn, and we learn, and we learn, and then we go we learn some more. And we don't do!
There's a gap between knowing and doing.
And those guys that don't really know very much but are succeeding like crazy, it's because they are DOING. It's not because they're “knowing”, it's because they're doing.
You know what I hate to say this but it's true. You could know how to put together the strongest funnel in the world, with the best big idea, with the most amazing unique mechanism, and an offer that just cannot be refused...
And you know what? That would be crushed by somebody who doesn't have half the marketing chops that you do.
How could it be crushed?
It could be crushed because that person who doesn't have half the marking chops you do will actually go out and launch his funnel. It might be a crappy funnel but a crappy funnel converts so much better than the funnel that has never launched.
So there's there are three components to online success. I'm not going to call secrets, there's three “components” to online success.
One: you need to have a marketing strategy. You need to have the chops when it comes to marketing.
Two: you need credibility. Why should people trust you? The more people know, like and trust you, the more sales you have.
But this is the part I hate... I hate to admit the most important thing is not marketing or credibility.
It’s Number 3: It's bridging that gap between knowing and doing. It's your MINDSET.
Just get out there and start applying what you already know. Put that to the test and then see how it how it performs, see how it converts. And then once you have that information, then you can understand where you should look to “know” something more, to make improvements, to optimize, to get your results to become even better. So there you have it. Those are my three secrets, but again they're not really “secrets”.
These are three components for online success.
You need marking strategy.
You need credibility.
And you need mindset.
So which should you work on first?
You should work on them all. You should spend a little bit of time each day working on learning marketing, on building your credibility, and within yourself creating the mindset so that you'll bridge that gap between knowing and doing.
And if you start doing those three things consistently every day, and again that comes back to mindset, I guarantee without a doubt that you're going to see your success just rise and rise and rise exponentially.

Tuesday, June 19, 2018

Apply physical world tactics to your online marketing strategy

The Number 1 problem people have with their online sales strategy is THEY DON’T HAVE ONE!
But for those that think they do have a strategy, quite often they get too distracted by shiny objects and short lived tactics and tend to over-complicate everything.
The surest way to have online marketing success is to mirror what marketing works in the physical world.
Let me explain…
Imagine you think that you are going to need a new laptop in the future. Listening to the radio you hear about this new laptop that sounds amazing. It has facial recognition software, it has tons of voice activated features, it is immune to all viruses… It’s exactly what you are looking for and want.
But the radio ad doesn’t tell you where you can purchase it!
How frustrating would that be?
That’s what a lot of bloggers are doing today. They are giving tons of great information and providing value, but they don’t have a call to action. They don’t have a way for their visitor to actually make a purchase.
But let’s say somehow you are able to learn that this particular laptop is sold at BestBuy. So you head over there and in the parking lot you see a guy with his trunk open and he’s selling that exact laptop as the one you want for $200 cheaper than it is inside.
He tells you it even comes with a 5 year warranty. All you have to do is come back to this parking lot and he’ll be here.
Yeah Right!!!!
So who would you purchase from? The fly-by-night sales-from-my-trunk guy, or would you spend the extra $200 and buy it from a store that’s been around for years and has 100’s of locations?
Now if it was a shovel or an axe, I’d probably save some $$$ and buy from “Trunk Guy”, but something I assume may need follow up repair and care, I’m going to spend the extra bucks.
Trunk Guy just doesn’t have enough credibility.
And in my opinion, that is what most sales funnels are. A sale attempt from some fly-by-night online scammer.
But wait!
What if as I was walking away from Trunk Guy he told me that he actually owns a chain or electronic retail stores himself, and I could return the laptop for warranty repair at any of his dozens of brick and mortar establishments.
Well, if that is legit, then that’s a game changer isn’t it?
But let’s forget about Trunk Guy for a second and go into Best Buy. There you see the laptop beside all the other laptops. And it looks as awesome as you thought it would… But it’s expensive.
You wonder if it’ll go on sale? You wonder is maybe Costco has it for cheaper? You wonder if there is another similar brand that costs less?
So what do you do?
You leave the store without purchasing.
And that’s what most websites do. They show you something cool, something you want, but there is no urgency to purchase.
What does K-Mart do (or did… is K-Mart still around)?
They have “Blue Light Specials”. Head over to the Blue Flashing Light and pick yourself up a killer deal.
Now THIS is the proper use of a sales funnel. If a website can incorporate a sales funnel into their online strategy, they are off to the races.
Now there is a sense of urgency. Now there is a reason not to wait and make the purchase now.
The sales funnel can offer a time sensitive discount, or it can be used to collect an email address to ensure that once the laptop is purchased, it is purchased from you.
So this is what I’m talking about when applying physical world tactics to your online marketing strategy.
If all you have is a sales funnel, then it’s kinda like selling out of the trunk of your car.
If your website isn’t aligned with a sales funnel, where is the urgency, why should they purchase from you?
If you have a blog with no Calls to Action, then what’s the point? It’s like having a radio ad that doesn’t tell the listener where to purchase what you’re message was about.
But if you combine your blog with your website and sales funnel, now you have created a Credibility Accelerator Vortex of significant power.